About the Department
The Strategy & Rare Disease (STARS) organization drives the long-term strategic direction of Novo Nordisk Inc. (NNI)/North America Operations (NAO) and leads all US commercial efforts for Novo Nordisk's Rare Disease portfolio. The mandate of STARS is to facilitate the development and to coordinate the execution of the long-term strategy, defining a sustainable business model in US beyond a 5-year time horizon. This department serves as the insiders of the US market when informing and help shaping upstream decisions around future investments and assets. The Rare Disease portfolio includes products in the hemophilia and growth disorders therapeutic areas, new products in the pipeline, and products acquired through business development efforts in existing and new areas. The STARS team collaborates and partners with groups across NAO, Research & Early Development, Development, innovation hubs across NN, other affiliates, and global. We're looking for individuals who are enterprise thinkers, inclusive leaders, and strong collaborators, as we embark on shaping our future.
The Position
The Senior Manager - New Product Commercialization (NPC) and 5D will lead and execute strategic and tactical elements of commercialization of assets from T-3 years to launch in Rare Disease. This individual will ensure development and implementation of pipeline assets delivering US tactical execution and Go to Market plans for successful launches. They will implement effective pre-launch and launch plans to maximize the value of the pipeline asset. Influences and aligns key stakeholders, including Global Brand Team, Global Medical, CMR partners, Novo Nordisk Inc (NNI) cross-functional teams and executive management. The Sr. Manager will also execute the development of strategy and marketing plans for 5D including connected devices and digital therapeutics, diagnostics for rare disease.
Relationships
Reports to the Director, New Product Commercialization (NPC), and works most closely with Rare Disease NPC team. This role also works closely with Rare Disease Marketing leads to seek input into strategy and gain commercialization plan alignment. Other internal relationships include those with Medical, Sales, Regulatory, Legal, Market Access, Global Marketing and Global Medical. External relationships include relations with key thought leaders and professional services vendors.
Essential Functions
- New Product Commercialization and 5D
- Collaborate with Director, NPC and cross functional stakeholders to develop key global planning documents, e.g., Product Development Plan, Target Product Profile and Early commercialization plans
- Support US commercial team efforts to represent the US perspective and ensure launch readiness of pipeline assets
- Fully understand key disease dynamics, market potential, and competitive landscape in order to develop business cases and support launch excellence
- Plans, initiates and executes market shaping strategies for assigned products and build cross-stakeholder alignment
- Executes innovative and compelling marketing campaigns to support robust launch efforts
- Build compelling personal and non-personal promotional tactics in support of market shaping and product launch efforts
- Lead innovation efforts to support rare disease portfolio with solutions that wrap around our brands
- Ensure launch readiness of diagnostic offerings, digital therapeutics and device advancements to ensure successful launches
- Ensure the effective alignment of digital health tactics across the various customer segment marketing activities to drive business objectives
- Launch Strategy
- Executes Strategic and Tactical launch plans and ensures alignment with Marketing leadership, cross-functional stakeholders and Global teams
- Collaborates and coordinates with global launch office
- Maintains project management discipline to manage launch activities towards high quality deliverables, and preparing or coordinating preparation of team meeting agenda and discussion materials
- Project management and coordination including monitoring and tracking of the launch plans as well as team budget management
- Works with Field Sales to ensure marketing programs are developed that strongly support the direct and indirect needs with customers
- Develops training materials for sales teams to ensure readiness for launch products
- Project Management
- Influences and aligns global teams to ensure that US market needs and critical success criteria are incorporated into global strategic, tactical and investment plans
- Manages external partners and agencies to deliver timely and robust marketing collateral in support of launch brands
- Drives strategic initiatives such as LAP (Launch Activity Plan) involving and coordination between core team and extended NNI teams to gather, assimilate and develop Launch Plan
- Demonstrates market, industry, and customer understanding
- Oversees time and costs associated with activities to ensure vendor, agency or HCP consultant estimates are realistic for agreed upon deliverables; and ensures reconciliation reports are completed
- Utilizes knowledge of competitor products, trends, and activities to create effective product differentiation which enhances brand plans, tactics, and product positioning
- Utilizes knowledge of the healthcare and pharmaceutical industry to generate insights, develop strategies and tactics to support launch products
- Develops the tactical plan in line with launch brand strategic focus and objectives
- Identifies opportunities for new and innovative promotional channels to communicate brand benefits to key customer groups
- Builds and maintains trusting, collaborative relationships and alliances with others inside and outside of the organization, focused on addressing key business issues, objectives, and processes
- Oversees time and costs associated with activities to ensure vendor, agency or HCP consultant estimates are realistic for agreed upon deliverables; and ensures reconciliation reports are completed
Physical Requirements
20% overnight travel required.
Qualifications
- A Bachelor's degree required, MBA preferred
- Understanding HCP landscape as it relates to US and Global Compliance preferred
- Minimum of 8 years in sales and/or brand management/marketing experience within the Pharmaceutical industry required
- Excellent presentation/communications skills required
- Solid understanding of the marketplace and competition, preferably within rare disease
- Experience working on Launch Brands in US and/or Global capacity preferred
- Experience with biopharmaceutical and injectable products is a plus
- Planning, Execution and Follow-Up - effectively prioritizes and spends his/her time and the time of others on what is important. Develops accurate short and long-term plans
- Creative, innovative thinker with strong strategic mind-set and understanding of market needs
- Proven ability to work on cross functional teams
- Strong communications, project management skills and relationship building capacity to ensure timely execution and appropriate follow up
- Must exhibit strategic thought and leadership with the ability to think and lead at the big picture level as well as the ability to translate strategic objectives into specific initiatives and manage successful execution
- Experience in budget management as well as attention to detail and ability to adequately forecast and make adjustments accordingly required
We commit to an inclusive recruitment process and equality of opportunity for all our job applicants.
At Novo Nordisk we recognize that it is no longer good enough to aspire to be the best company in the world. We need to aspire to be the best company for the world and we know that this is only possible with talented employees with diverse perspectives, backgrounds and cultures. We are therefore committed to creating an inclusive culture that celebrates the diversity of our employees, the patients we serve and communities we operate in. Together, we're life changing.
Novo Nordisk is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, gender identity, sexual orientation, national origin, disability, protected veteran status or any other characteristic protected by local, state or federal laws, rules or regulations.
If you are interested in applying to Novo Nordisk and need special assistance or an accommodation to apply, please call us at 1-855-411-5290. This contact is for accommodation requests only and cannot be used to inquire about the status of applications.
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