Associate Director Global Strategic Insights Job in Texas (TX), Marketing Career, Full Time Jobs in Novartis Pharmaceuticals
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Associate Director Global Strategic Insights job in Fort Worth

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Novartis Pharmaceuticals jobs
Texas (TX), Fort Worth
Job Code:  248461BR
Employer:  Novartis Pharmaceuticals
Category:  Marketing
Job Type:  Full Time

Location
Country:  United States
State:  Texas (TX)
City:  Fort Worth
Map: 
09/05/2018

Description
The Associate Director of Strategic Insights is expected to lead market research initiatives, which guide global franchise business decisions and deliver actionable insights to senior commercial leaders.

Defines and executes the global Vision Care research plan, including determining the required investment and roll-out timeline with key milestones; ensures plan is aligned to business objectives; identifies, then responds to challenges/risks across plan

Develops, implements, and evaluates all market research as it relates to brand strategy, including but not limited to customer targeting, product positioning, claims testing, packaging testing, promotional campaigns, strategic fit, habits and practices, tactics evolution

Manages all aspects of the research vendor relationship, including requests for proposals, vendor selection, purchase orders, work planning, syndicated analyses, and content development

Partners with business intelligence, competitive intelligence, and regional market research teams to conduct periodic reviews of global Vision Care market and emerging trends

Manages large, complex projects with ability to gain alignment across multiple stakeholders with potentially diverging set of interests

Maintains the financial integrity of Strategic Insights efforts through careful attention and adherence to the team's research budget; ensures the expenses of the accounts managed do not exceed the teams allocated budget

Quality and preparation of presentations/recommendations; on-time delivery of impactful, concise, and defect-free presentations for Global Franchise Team and Alcon senior executives

Coordination and execution of Strategic Insights research plan for Global Vision Care Franchise

Effective management of Strategic Insights research budget

Accuracy of data interpretation and recommendationsBachelor's Degree or equivalent years of directly related experience

Fluency in both spoken and written English.

7+ Years of Relevant Experience
ref: (248461BR)
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