Associate Director, Non Personal Promotion/Direct to Patient Marketing Job in New Jersey (NJ), Marketing Career, Full Time Jobs in Novartis Pharmaceuticals
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Associate Director, Non Personal Promotion/Direct to Patient Marketing job in East Hanover

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Novartis Pharmaceuticals jobs
New Jersey (NJ), East Hanover
Job Code:  248741BR
Employer:  Novartis Pharmaceuticals
Category:  Marketing
Job Type:  Full Time

Country:  United States
State:  New Jersey (NJ)
City:  East Hanover

The Associate Director, Non-Personal & Direct-to-Patient Promotion is a key member of the US Breast Cancer Marketing Team who works with other commercial team members to provide strategic and executional leadership that successfully drives sales growth of a new breast product in a highly competitive market environment. The successful candidate will have a strong external focus, a willingness to maintain current understanding of the advanced breast cancer market, and proven ability to create impactful, innovative non-personal (NPP) and patient (DTP) strategies and tactics.

Major Accountabilities:
•Integrate key customer insights with proven digital strategies to support a first in class launch for new breast indications
•Lead the development & execution of breast Non-Personal & Patient strategic and tactical planning aligned with portfolio and brand strategic imperatives and in partnership with Digital Strategy, Communications, and Patient Advocacy teams
•Lead strategy & execution of Next Gen Marketing for breast, including strong collaboration with team stakeholders, Business Analytics
•Identify insights, key physician and patient segments using market research, competitive intelligence, and understanding of disease areas
•Leverage emerging technologies and platforms to engage key stakeholders
•Implement non-personal promotion and disease education materials & programming for HCPs and patients
•Manage agency partnerships, projects, and related A&P budget
•BA/BS required. Advanced degree preferred
•Minimum 5 years pharmaceutical experience required including product management, digital strategy, advertising, business analytics or market research
•Demonstrated ability to understand complex analytics and create innovative customer-focused strategies and solutions
•Strong project management expertise including a thorough understanding of marketing processes
•Strong communication skills including strong presentation and interpersonal skills
•Proven ability to work effectively in a cross-functional, matrixed organization
•Oncology or specialty experience preferred
ref: (248741BR)
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