Associate Director, Marketing Technology job in Upper Gwynedd
|Employer:|| Merck & Co.|
|Category:||Sales and Marketing|
Merck & Co., Inc. Kenilworth, N.J., U.S.A. known as Merck in the United States and Canada, is a global health care leader with a diversified portfolio of prescription medicines, vaccines and animal health products. The difference between potential and achievement lies in the spark that fuels innovation and inventiveness; this is the space where Merck has codified its legacy for over a century. Merck's success is backed by ethical integrity, forward momentum, and an inspiring mission to achieve new milestones in global healthcare. |
Merck's Global Human Health (GHH) Division abides by a "patient first, profits later" ideology. Results-driven and ambitious, this team of individuals represents a functional balance between meeting company objectives and the needs of people around the world. The organization is comprised of sales and marketing professionals who are passionate about their role in bringing Merck's prescription medicines, vaccines, and other medical products to our customers worldwide.
Associate Director of Marketing Technologies and Digital Analytics
Opportunities in the digital marketing landscape are exploding. Now's a great time to join the Consumer Marketing Center of Excellence at Merck, as we transform our capabilities and engagements with patients, caregivers and consumers online to deliver the information they need to actively participate in their own healthcare decisions, when they want it, where they want it.
The Associate Director, Marketing Technology and Digital Analytics is responsible for helping Merck's brand teams improve the effectiveness of their engagements with customers by leveraging the advances in technology to deliver better analysis, insights and customer experiences.
As a key member of the Consumer Marketing Center of Excellence, the incumbent will be provided the opportunity to manage a team of direct reports and work cross-functionally across marketing, IT, investment analytics and other parts of the organization to develop and launch new capabilities, put the data to work to cultivate insights and champion changes that lead to better outcomes for patients.
Primary responsibilities include:
• Manage a team of direct reports responsible for analytics, tagging, management and on-boarding of a data management platform
• Integrate use of a data management platform across brands, media channels and digital properties
• Drive adoption of best practices and generation of insights from various data sources to enhance marketing effectiveness across all channels (website, TV, print, digital, in-office, in-pharmacy, social media)
• Provide strategic leadership, design, and continuous evolution of consumer engagement measurement capabilities for the US market
• Support integrated and cross channel data driven design & approach based upon customer preferences, engagement behaviors, and commercial objectives
• Evolve Merck's expertise related to Marketing impact measurement and optimization
• Proactively identify opportunities to streamline and enhance analytics and reporting function by benchmarking internal and external leading practices
• Manage evolution of engagement analytics capabilities and dashboards Position Qualifications:
Education Minimum Requirement:
•Bachelor degree required
Required Experience and Skills:
•6+ years relevant work experience (customer engagement analytics)
•Minimum of 2 years in database marketing or marketing analytics
•In-depth knowledge and experience in web analytics, online marketing metrics and/or key performance metrics
•Experience with analytics products such as Sales Force DMP, LiveRamp, Janrain, Google Analytics or Adobe
•Experience with paid media or social media platforms
•Experience with processing and analyzing complex data sets, and interpreting them to make business decisions
•Hands-on approach to work
•Self-motivated and takes initiative
•Strong organizational and time-management skills
•Communicates proactively and effectively
•Strong leadership track record with experience working effectively across teams
Preferred Experience and Skills:
•MBA or MS preferred
Healthcare or pharmaceutical industry experience is not required
Your role at Merck is integral to helping the world meet new breakthroughs that affect generations to come, and we're counting on your skills and inventiveness to help make meaningful contributions to global medical advancement. At Merck, we're inventing for life.
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Visa sponsorship is not available for this position.
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