Manager GLP-1 Insights & Analytics Job job in Plainsboro
|Employer:|| Novo Nordisk Inc.|
|Job Type:||Full Time|
|State:||New Jersey (NJ)|
To serve as a knowledge resource to generate and drive proactive holistic evidence-based strategic insights and tactical guidance to multiple levels of management and cross functional teams. Develop, implement and lead strategic custom market research, as well as perform analysis of multiple data assets (internal/external) to inform and shape the development and implementation of business plans. Drive superior decision making to support the achievement of Novo Nordisk P&L goals for assigned products. Collaborate with marketing, field, medical and key cross-functional teams in developing a strategic vision via in-depth market and brand-specific analyses. Synthesize and simplify information to ensure timely decision making and develop innovative solutions to unstructured problems with minimal guidance.
Reports to Director, GLP-1 Franchise Insights and Analytics. Internal key business partners include Finance and Operations colleagues, marketing, medical, global research and commercial teams and at times members of field based teams. Collaborate with market research, and analytics team members to manage multiple projects, to achieve specific research goals as assigned. External relationships include outside consultants and research partners.
Ensure alignment of initiatives to company's overall vision aligned to the business strategic focus areas and departments goals. Develop and sustain close working relationships with key stakeholders, including functional business colleagues, marketing team, as well as key business partners as required. Develop presentations with clear storylines, grounded on holistic business concepts and communicate orally and in writing key conclusions and business implications.
Translate data and market research into significant insights and actionable recommendations that inform and influence business decisions; take initiative and follow-through on insights to maximize results and knowledge base. Inform and shape the development of business strategy and tactics for key brands and customers, as well as identify and implement best practices for developing highly impactful insights. Support the planning process in developing market-based, situation analyses that serve as foundational element to 1 and 3 year brand planning processes, identify issues/opportunities and associated strategies/actions to address by partnering with business analytics. Consult final research results to appropriate audiences, gain alignment to deliver pragmatic recommendations by contributing to the optimization of business initiatives, inclusive but not limited to: marketing mix through pre-post initiative strategic and tactical custom research across channels, enhance forecast accuracy through primary research; provide foundation for customer segmentation and resulting optimized, tailored sales and marketing targeting and execution efforts; uncover and exploit consumer and prescriber insights to ultimately enhance customer connection and build brand loyalty; leverage customized tracking results to identify gaps and opportunities that can be utilized to maximize build performance and blunt competitor efforts, etc.
Execute and analyze custom qualitative and quantitative marketing research projects and business assessment with pragmatic actionable recommendations in development/support of brand/portfolio strategy and tactics and in alignment with business planning process. Lead in the framing of business questions, identification of information needs and development of research and data analysis plans. Manage the research process to deliver objective, in-depth understanding of issues and propose value-added solutions to stakeholders from concept through to final results and application via strategic proposals, presentations, training, etc. Manage qualitative and quantitative marketing research projects, associated budgets, timelines and relations with outside consultants.
Conducts hypothesis-driven investigations into detailed physician-level, patient-level and transactional-level data, to gain business insights from various customer perspectives (Healthcare professional (HCPs), patients, payers) independently or with collaboration with other analytics teams. Guide and shape development of KPIs/brand health monitoring in order to quickly diagnose brand performance and impact business tactical plans and execution opportunities. Interprets and contextualizes analytical findings within the framework of existing body of research and market trends. Data visualization and storytelling skills are required. Ad hoc analyses to address issues in support of business objectives and incorporate needs and opportunity assessments.
Prioritize deliverables, negotiate trade-offs, assess and scrutinize initiatives to handle workload, work efficiently and ensure deadlines are met. May coach or train junior level staff on MR approaches, analysis techniques, synthesized storytelling presentation development, business issue identification and methods for addressing, etc.
10-20% overnight travel required.
Novo Nordisk is an Equal Opportunity Employer - M/F/Veteran/Disability/Sexual Orientation/Gender Identity.
If you are interested in applying to Novo Nordisk and need special assistance or an accommodation to apply, please call us at 1-855-411-5290. This contact is for accommodation requests only and cannot be used to inquire about the status of applications.
Requisition ID: 56344BR
Job Category: Finance
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