Associate Director, Marketing - Respiratory Biologics Lifecycle Management Job in Delaware (DE), Business Development Career, Jobs in AstraZeneca Pharmaceuticals
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Associate Director, Marketing - Respiratory Biologics Lifecycle Management job in Wilmington

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AstraZeneca Pharmaceuticals jobs
Delaware (DE), Wilmington
Job Code:  R-035586
Employer:  AstraZeneca Pharmaceuticals
Category:  Business Development

Location
Country:  United States
State:  Delaware (DE)
City:  Wilmington
Map: 
09/11/2018

Description
The Associate Director, Marketing contributes to the development and execution of the lifecycle plan for the Respiratory Biologics franchise.  The Associate Director is responsible for working with the Brand Director to develop US plans for future indications; formulations; and respiratory biologics pipeline.

•Responsibilities include input into the development of all aspects of the brand strategy, with specific focus on market opportunity assessment, insights and analytics, and launch/lifecycle planning
•Collaborates with cross-functional partners to bring pipeline plans and strategy to realization through leadership of:
•Market Research/Insight and analytics
•Brand positioning
•Integrated launch plans
•Establish strong alliance with GPPS and US Medical, Corporate Affairs, Regulatory and Market Access partners, providing input to cross-functional planning and programs by communicating brand strategy and identifying market opportunities and risks
•Demonstrated ability to motivate, develop, and inspire employees.  Ability to clearly communicate brand vision with passion and authenticity to marketing and cross functional teams
•Responsible for leading defined work streams and brand opportunities as defined by Marketing Director, with accountability for end product
•Collaborate with Director, Marketing in developing product forecasts utilizing analytical sources. Understand key levers to pull in an effort to meet or exceed projections
•Collaborate and lead without authority across functional areas; organize people, activities, communication & resources around a common goal and to achieve business objectives in a timely manner
•Create sustainable, long-term relationships with thought leader advocates and customer advocacy groups

Functional Marketing Capabilities:

Right Touch Insight:

Uncover Insight Needs

Insight Generation

Customer Needs & Motivation

Metrics

Definition :

Exhibiting customer obsession and ability to put ourselves into the shoes of our customers and patients by engaging in a continuous learning journey that yields actionable insight

• Ability to define the insight to uncover, the business questions to answer, and hypotheses to test
• Ability to collaborate with "Insight & Analytics" to identify the most efficient and effective approach to gather information via combinations of market research, KOL input, "in market" feedback, secondary analysis, or other methods; ability to synthesize findings and extract meaningful customer and market insight
• Ability to know our patients and customers better than they know themselves through a deep continuous examination of the patient journey, customer values, and the factors that drive their behaviors and decision making, independent of customer's relationship with our brand
• Ability to define metrics that enable assessment of brand strategy and marketing mix and to translate metrics data into actionable insight or recommendations

Observable behaviors & skills

- Asking the right questions

- Utilizing the right tools & converting data into insight

- Deep understanding of customer values independent of the brand

- Measuring Performance to uncover insight that will inform strategy

Scientific Acumen & Life Cycle Management:

Clinical Acumen

Scientific Narrative

Scientific Community & Patient Advocacy

Product Label & Management

Leveraging the underlying science to create a compelling clinical platform, engage the scientific community, and develop a robust lifecycle plan;

• Ability to demonstrate comprehensive understanding of the disease state as well as the clinical profile of our brand and competitor products (current & future)

• Ability to collaborate with Medical Affairs & Market Access to develop a compelling scientific narrative and economic value proposition for a given brand

• Ability to galvanize key stakeholders in the scientific comm unity around the scientific narrative, including KOLs and patient advocacy groups

• Ability to shape a product label that has broad patient and customer value and ability to shape and assess attractiveness of clinical program to maximize asset potential from pre-launch to LOE

Strategic Clarity & Messaging

- Market Opportunity & Assessment

- Strategy Development and Positioning

- Messaging

Identifying and developing a compelling strategic platform focused on a prioritized set of brand opportunities and founded on key insights;

• Ability to identify and evaluate potential brand opportunities, based on clinical, market and customer insight.

•  Ability to ruthlessly prioritize the most attractive brand opportunities, to develop a clear and compelling strategic plan, and to determine the unique space we would like to own in the mind of our customers (HCPs, patients, payers).

Executing the marketing strategy through a comprehensive, integrated multi-channel mix (e.g. salesforce, peer-to-peer education, digital, and social channels) that targets HCPs, payers, & patients;

• Ability to evaluate the full array of channels, to maximize the ROI by selecting the right channel mix, to execute it flawlessly, and to create integrated experiences. 

•  Ability to aggregate or create compelling content and offerings delivered with the right cadence through the right channels, based on specific customer preference & desired behavior change

•  Ability to understand and utilize patient and customer interaction data to deliver the "next best interaction" with content that builds off of previous interactions with the brand or AstraZeneca.

Mobilizing and inspiring our brand teams as well as  the broader organization to execute the brand vision and strategy, drive performance, and foster innovation;

•  Ability to influence, lead, and inspire a team of cross - functional partners by articulating clear patient - focused vision and objectives, communicating clear expectations, and holding key stakeholders accountable without direct authority

•  Ability to understand and articulate brand performance, including drivers of revenue and contribution (P&L); ability to adjust strategic/operational direction in order to drive performance; ability to influence and understand implications of manufacturing/supply decisions and pricing/contracting strategies

•  Ability to monitor and extrapola te key trends in the US market and their relevance to brand/TA, and to engage in shaping the external environment through collaborations or other ventures.

•  Ability to operate within AstraZeneca's legal, regulatory, and compliance guidelines

•  Ability to identify and test breakthrough, "moonshot" ideas and apply learnings to brand strategy

Feeder Roles

Marketing Manager

District Sales Manager

External Agency Account Management or Creative

Sales Training Leader

Marketing Leader, MAPs

Account Director, MAPs

Marketing Manager, ADRD

Required Education/Experience

Bachelor's Degree required; preferably in business, marketing or the sciences;

• 5 years of Pharmaceutical or Healthcare experience; preferably in a related industry

• 3 years of Pharmaceutical Marketing and Promotions experience

• Leadership experience and team management skills

• Experience developing brand channel strategy and executing against it

• Experience managing complex projects at the project management level

• Sound understanding of local healthcare system pricing and reimbursement

•S trong financial acumen with the ability to assess and drive results

• Successful project management experience with the ability to work with cross functional stakeholders

Preferred Education/experience

Advanced Degree in business, marketing, or the sciences;

•Experience in Market access/managed markets

•Experience in Insight/Market Research

•Experience across product life cycle (emerging, launch, in-line)

•Experience within future lifecycle planning

• Experience related to therapeutic area

Language Skills Required

English

Years of Leadership Experience Required

5+ yrs of pharma / 2 yrs of pharma marketing and promotions experience

Management and Economic Structure

Number of Direct reports: 0

ref: (R-035586)
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