Associate Marketing Director, Asthma job in Gaithersburg
|Employer:|| AstraZeneca Pharmaceuticals|
Position Summary: |
At AstraZeneca we turn ideas into life changing medicines. Working here means being entrepreneurial, thinking big and working together to make the impossible a reality. We're focused on the potential of science to address the unmet needs of patients around the world. We commit to those areas where we think we can really change the course of medicine and bring big new ideas to life.
We are looking for an Associate Marketing Director, Asthma to join our Respiratory Global Portfolio and Product Strategy (GPPS) team, reporting to the Head of Asthma. In this role, you will contribute to the development of marketing plans to maximize the value of a product within the Respiratory Biologics brand.
You will be responsible for working with Brand Leadership team to develop and measure aspects of the brand strategy with a specific focus on opportunity assessments, global commercial projects and activity planning.
You will work cross functionally with colleagues in the AstraZeneca and MedImmune biotech units as well as the local MC teams to shape the development of the promotional plans. The successful individual will demonstrate strong skills in the areas of planning, strategic thinking, decision making, communication, leadership, problem solving and collaboration.
Major Duties and Responsibilities :
As the global Associate Marketing Director, Asthma you will represent GPPS and be accountable for:
•Leading the development and implementation of the brand promotional activity plan
•Coordinating the roll out of global initiatives / projects with focus on the G8-12 markets
•Being an active member of the global commercial working group and GBT
•Engaging with the local marketing teams to ensure a flawless and aligned execution of the promotional plan
•Provide promotional input to the global strategy / BSP
•Engaging with KEEs to gather input to inform the promotional strategy and activities plan including advocacy development
Education: Bachelor Degree (business) is required with science expertise as preferred
•Significant experience in healthcare or biopharma industry, with a strong preference for experience in the respiratory therapeutic area and biologic drugs.
•In-depth understanding of commercial strategy, methodologies and tools (product profiling and positioning, forecasting, pricing & reimbursement, market research techniques, competitive intelligence resources)
•Comfort operating in a highly regulated environment and industry
•Proven experience of engaging with and leveraging insights from external customers e.g. KEEs, prescribers, payors
•Demonstrated ability to lead without authority
•Ability to gauge the feasibility, impact and risks of proposed programs
•Strong leadership and influencing skills to ensure a strong commercial focus in global projects
•Ability to manage complex projects
•Demonstrated ability to bring ideas to action
•Strong analytical, organizational and communication skills (written and verbal) required
•Proven ability to collaborate across functional and geographic boundaries
Next Steps - Apply Today!
To be considered for this exciting opportunity, please complete the full application on our website at your earliest convenience - it is the only way that our Recruiter and Hiring Manager can know that you feel well qualified for this opportunity. If you know someone who would be a great fit, please share this posting with them.
AstraZeneca is an equal opportunity employer. AstraZeneca will consider all qualified applicants for employment without discrimination on grounds of disability, gender or gender orientation, pregnancy or maternity leave status, race or national or ethnic origin, age, religion or belief, gender identity or re-assignment, marital or civil partnership status, protected veteran status (if applicable) or any other characteristic protected by law.