Senior Brand Manager - Insulin Brands Management Job Job in New Jersey (NJ), Marketing Career, Full Time Jobs in Novo Nordisk Inc.
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Senior Brand Manager - Insulin Brands Management Job job in Plainsboro

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Novo Nordisk Inc. jobs
New Jersey (NJ), Plainsboro
Job Code:  58785BR
Employer:  Novo Nordisk Inc.
Category:  Marketing
Job Type:  Full Time

Location
Country:  United States
State:  New Jersey (NJ)
City:  Plainsboro
10/11/2018

Description
About the Department
The Commercial team leads all sales and marketing efforts for Novo Nordisk Inc. (NNI's) robust portfolio, which includes insulins, analogues, GLP1s, devices, Oral Anti Diabetics (OAD), obesity medications, biopharmaceuticals and new products in the pipeline. As part of the team, you will have frontline exposure to our brand and marketing vision, business strategies, launch and lifecycle plans, and critical market insights that drive our business forward. At Novo Nordisk, we are the world leader in diabetes care and a major player in hemostasis management, growth hormone therapy and hormone replacement therapy. We use our skills, dedication and ambition to help people with diabetes, and we're looking for individuals who want to do the same. In exchange, we offer the chance to be part of a truly global workplace, where passion and engagement are met with opportunities for professional and personal development. Are you ready to realize your potential?

The Position
This position is accountable for leading the development and implementation of non-personal marketing plans and tactics for the insulin portfolio. This role will develop the non-personal promotional tactical execution and the achievement of Novo Nordisk P&L goals. Champions Centers of Excellence (COE) integration across the brand and ensures brand/portfolio alignment with internal and external customers. Participates on cross-functional and global Extended Brand Teams and interacts extensively with other functions within Novo Nordisk.

Relationships
Reports to a Sr. Director/Director in Marketing. Works closely with various members of Insulin Growth Portfolio, Market Access, and Commercial Operations. Works in close collaboration with other departments such as Field Sales, Managed Care, Trade, Medical, Regulatory, & Legal personnel as well as participating on global teams for designated product. External relationships include professional services vendors such as agencies, consultants, etc.

Essential Functions
BRAND LEADERSHIP/PLANNING:
  • Accountable to manage the Non Personal Promotion budget for the insulin growth portfolio. Makes sound decisions to optimize spend and ensure that resources are appropriately allocated and quality of services are maintained while costs remain on track and according to budget. Monitor agency expenses by looking for opportunities to maximize value while minimizing agency costs. Follow internal and external procedures in managing contracts. Regularly tracks and reconciles expenses to ensure budget is on track.
  • Develops and executes the non-personal brand plan - develops non-personal Healthcare Professional (HCP) promotional materials; ensures alignment of brand positioning, messaging and overall objectives. Ensures messaging based on specific customer segments. Identifies and implements improvements to prepare for launch, development and/or life cycle activities.
  • Proactively communicates and collaborates with Centers of Excellence (COEs) and others to ensure transparent communications and alignment of strategies and tactics within and outside the department.
  • Responsible for providing interface with key stakeholders. Represents the organization as prime internal and external contact on projects, contracts or operational decisions.
  • Works closely with field sales to ensure marketing programs that are developed strongly support their direct and indirect needs with customers and drive appropriate return on investment (ROI).
  • Works effectively with key support functions to ensure alignment with the brand objectives and goals
BRAND MARKET ANALYSES/ PRODUCT INVESTMENT:
  • Develops relationships with and receives commitment from relevant NNI and NNAS departments to ensure the successful execution of non-personal promotion.
  • Maximizes revenue and profitability and understands ROI concepts to ensure program effectiveness.
  • Understands the definition of the market and develops accurate sales projections/forecasts for designated product.
  • Evaluates and oversees ROI and key metrics on key projects to maximize revenue and profitability and understands ROI concepts to ensure effectiveness of initiatives
  • Searches for innovative solutions, methods, channels to reach customers within the profitability goals
BRAND PROMOTIONS:
  • Develops and implements non-personal promotion plan
  • Effectively addresses competitive obstacles for the brand through the course of the year to ensure brand success

Physical Requirements
30-40% overnight travel required

Qualifications
  • Minimum seven (7) years of progressive sales and/or brand management/marketing experience within the pharmaceutical industry required
  • Experience in non-personal pharmaceutical promotion preferred
  • A Bachelor's degree or equivalent required, MBA preferred.
  • Outstanding planning and organizational skills with exceptionally high attention to quality of detail and proven track record of results and follow up
  • Proven track record in new product marketing preferred
  • Solid understanding of the pharmaceutical marketplace including medical, regulatory and clinical processes, preferably within diabetes
  • Successful launch experience in a marketing role preferred

Novo Nordisk is an Equal Opportunity Employer /F/Veteran/Disability/Sexual Orientation/Gender Identity.

If you are interested in applying to Novo Nordisk and need special assistance or an accommodation to apply, please call us at 1-855-411-5290. This contact is for accommodation requests only and cannot be used to inquire about the status of applications.

Requisition ID: 58785BR
State/Provinces: Plainsboro
Job Category: Marketing

ref: (58785BR)
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