Director - Mature Business Unit Marketing Lead job in Plainsboro
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New Jersey (NJ),
Plainsboro
Job Code: | 300788-en_US |
Employer: | Novo Nordisk Inc. |
Category: | Other |
Job Type: | Full Time |
Location | |
Country: | United States |
State: | New Jersey (NJ) |
City: | Plainsboro |
Post Date: | 02/28/2024 |
Description | |
About the Department Novo Nordisk's Market Access and Public Affairs team engages diverse stakeholders across political and healthcare landscapes to forge solutions that drive patient access to innovative products. We strive to deliver the best possible outcomes for patients with diabetes, obesity, growth hormone deficiencies and rare bleeding disorders through mutual wins for both Novo Nordisk and our Market Access customers. Our passion for helping people live better lives and our award-winning product pipeline can only be as effective as our ability to provide life-changing information to healthcare providers, key stakeholders and policymakers. Our Market Access and Public Affairs professionals ensure that the latest therapies and products reach the people who need them most, by creating an environment where innovation and chronic disease management drive optimal health outcomes. Are you ready to realize your potential? The Position Key member of Mature Business Unit Leadership Team responsible for directing the development and execution of the commercial marketing strategy, inclusive of payer marketing for mature brands. Responsible for leading and managing commercial partnerships to enable the mature brand strategy. This may include membership in Joint Steering Committees with external organizations. Leads development plans and execution of key programs that will drive long-term profitable relationships with key accounts and the managed markets channel overall. Responsible for a portfolio of inline products and accountable for the development and implementation of the overall strategy, key strategic imperatives, positioning & messaging for all products within the Mature Business Unit in order to evolve the brand through its lifecycle ensuring the achievement of Novo Nordisk P&L goals. Works closely with Commercial Effectiveness to establish, own and defend the brand forecast. Develops key messages and positioning for MBU brands and proactively communicates with stateholders to ensure transparent communications across the organization and externally to HCPs and Patients. Leads the team responsible for creating a POA "Call to Action" and Sales Force Programs. Develops key messages and positioning for mature brands and is responsible for the development of all relevant personal and non-personal promotional materials. Significant contributor to the global strategy for mature brands portfolio by working closely with global marketing and representing the US on all global cross-functinal brand teams. Leadership responsibility for a team of direct reports. Member of the Mature Business Unit Leadership Team responsible for shaping strategy, structure and culture. Oversees and directs all life cycle activities for the portfolio of mature brands. Relationships Reports to Executive Director, Mature Business Unit - Head. Interacts frequently in collaboration with internal management and senior level managed markets customer representatives. Interacts internally with team representatives from Finance, Brands, Medical Affairs, HEOR, Commercial Pipeline, Field Sales, Account Management, Analytics, Investor Relations, Value Communication and Contracting Strategy colleagues across all franchises, and all others, including global colleagues/counterparts, on a routine basis. Ensures strong collaboration across functions to strengthen patient and payer value story and provides timely communication of insights to all relevant partners. Manages brand team members who work closely with other internal functional areas including, Managed Markets Sales, Managed Markets Strategy & Operations, Medical, CE, LGQ, , Trade, Institutions and Market Shaping, as well as Global Marketing and Medical colleagues. Other relationships include external partnerships, vendors/agencies, consultants as well as key opinion leaders and professional organizations. Manages 2-3 direct reports. Essential Functions
Physical Requirements 20-30% overnight travel required. Development of People Ensure that reporting personnel have individual development plans (IDP), with annual goals and measurements that are consistent with the priorities of the business, and that interim reviews are held so that their work is focused on those priorities, and they understand their level of accountability for results and the measurement process. Ensure that the IDP forms include completed learning and aspiration plans and are in place for all reporting personnel to enable the achievement of goals and capability to assume increased levels of responsibility. Manage the application and communication of all Novo Nordisk policies, procedures, and Novo Nordisk Way. Qualifications
We commit to an inclusive recruitment process and equality of opportunity for all our job applicants. At Novo Nordisk we recognize that it is no longer good enough to aspire to be the best company in the world. We need to aspire to be the best company for the world and we know that this is only possible with talented employees with diverse perspectives, backgrounds and cultures. We are therefore committed to creating an inclusive culture that celebrates the diversity of our employees, the patients we serve and communities we operate in. Together, we're life changing. Novo Nordisk is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, gender identity, sexual orientation, national origin, disability, protected veteran status or any other characteristic protected by local, state or federal laws, rules or regulations. If you are interested in applying to Novo Nordisk and need special assistance or an accommodation to apply, please call us at 1-855-411-5290. This contact is for accommodation requests only and cannot be used to inquire about the status of applications. |
ref: (300788-en_US) 63 days ago
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